Affiliate marketing is a popular type of digital marketing where a business partners with affiliates who promote their products or services. Affiliates earn a commission for every sale or lead generated through their unique affiliate link or promotional efforts. This performance-based marketing model is a win-win situation for both parties, as businesses can expand their reach and sales without incurring significant marketing costs, while affiliates can earn passive income by promoting products or services they believe in. Affiliate marketing can be implemented through various channels, including blogs, social media, email marketing, and more. It is important for both businesses and affiliates to carefully select the right products or services to promote, and to disclose their relationship to their audience transparently to maintain trust and credibility.